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Reverse Innovation Redefined
The term "Reverse Innovation" once described simple, cost-effective solutions flowing from emerging markets to developed ones. That paradigm is now obsolete, with China leading the most sophisticated consumer engagement strategies and breakthrough business models.
Delivering Food for Thought
Explore how China's food delivery giants have revolutionized the industry beyond simple ordering platforms into sophisticated digital ecosystems, and the 5 key innovation opportunities for Western F&B companies to drive growth in their markets.